Paid by you, and only you
Our only income is the flat fee our clients agree to in writing. No commissions, referral fees or equipment margins, from anyone.
About us
Center For Solar is an independent, fee-only solar advisory firm in Lexington, KY. We help Kentucky households, businesses and farms test an energy decision before they sign anything.
Kentucky's dry-stone fences were built to last without mortar. Good energy decisions work the same way: every piece has to carry its own weight.
Center For Solar is a small advisory firm based in Lexington, KY. We’re paid a flat fee by the people we advise, and by nobody else. We don’t sell equipment, we don’t install it, and we earn nothing when you sign a contract. Our job is to read the proposal, the bill, the lease offer or the monitoring data in front of you, and tell you plainly what it’s worth.
That’s the whole business. It’s narrow on purpose.
Our principal advisor, Maren Holloway, started the firm after too many conversations with Kentucky homeowners and business owners who had been handed a monthly payment instead of an analysis. The payment was easy to understand. The 25 years behind it rarely were.
Since then, the questions have only gotten harder. Here is what the market looks like in late 2026:
Each of these decisions has a seller on the other side of the table. Each one deserves someone on yours.
Here’s the assumption we test first, almost every time: a proposal’s “savings” line is really a forecast of two things nobody controls, future utility rates and how long you’ll keep the property. We put both on the page, so you can decide how much to believe them.
We are a non-licensed consulting firm, and we stay inside that line:
These limits aren’t fine print. They’re the reason we can be independent. A company that designs and installs systems has to sell systems to stay in business. We don’t. When you need an engineer, electrician, attorney, CPA or licensed financial adviser, we tell you, and we give you a written list of questions to take with you. Our scope of services spells it out in full, and our independence pledge explains how we’re paid.
Our office is at 651 Perimeter Drive, Suite 440, Lexington, KY 40517. We’re there Monday–Friday, 8:30 a.m.–5:30 p.m. Eastern, and visits are by appointment so the right advisor is in the room.
We meet clients in person across Kentucky when sitting down together helps, and we work remotely with clients anywhere in the US. Call (859) 487-5027, read how an engagement works, or meet the people who will do the work.
Six habits we hold ourselves to on every project, from a single homeowner proposal to a multi-site portfolio.
Our only income is the flat fee our clients agree to in writing. No commissions, referral fees or equipment margins, from anyone.
Every report carries an assumptions page: rate escalation, degradation, export credit, how long you'll stay. Change one and you can see what moves.
We write for the person who has to decide, not for another analyst. Numbers beat adjectives, and a clear table beats a long paragraph.
When a question needs an engineer, electrician, attorney or CPA, we say so on the first call and help you prepare for that conversation.
Sometimes the right move is a smaller system, a new roof first, or waiting a year. We're paid the same either way, so we can say it.
Export credits, co-op rules and rate schedules differ across Kentucky. We model the one attached to your meter, not a national average.
Next step
Tell us what you're weighing. We'll say honestly whether we can help, and list the documents we'd need to give you a real answer.
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